We are always moaning about how difficult it is to start and run a business on a shoestring budget. Well the fact of the matter is that you can improve your business if you learn to do everything according to the scale of your operation. What usually happens is that we tend to copy the biggest and the most successful companies. Everyone conveniently forget that most probably the company is spending more on that spot than your entire budget for a month or even year.
To establish and run a small business you need to keep things simple and act out the basics. To start with, you have to identify your area of expertise. You should know everything that there is to know about that particular aspect of your niche. It does not mean that you do not know about other things but you have to be an expert in one thing. Another thing that people usually forget to do is the fact that all the marketing efforts have to focus in one direction and has to be consistent. In other words, you cannot get results with a knee jerk marketing campaign.
If you start with a marketing campaign, it will not do to inundate consumers for a short while and then no one hears from you for a long stretch of time. You should decide on your marketing budget in start and you should be visible at all times. It is a very old saying but slow and steady wins the race. Another way is to increase your social circle. You need to be visible, attend meetings, join committees and do everything possible to show that you are the man to go to when a problem arises. It will mean that when next time someone from that group needs something to be done related to your field they will come to you rather than going to your competition. It is human nature; we like to work with people we know intimately.
The most important part of doing any business is to satisfy your customer. If someone hires you to do a job, make sure that he or she will never think of going to anyone else. A satisfied customer is worth his or her weight in gold. Not only are they going to come back for more but they are also going to recommend you to anyone else who might need services related to your niche.